MySmallBiz: OpticXpress handles optometrists’ billing

OpticXpress provides medical billing services and office software for optometrists. We give them the software to help comply with records requirements and to connect with patients as part of doing the billing.

We have multiple clients nationwide that use our service and our software.

I work with companies in Vineland for developing software, creativity and for printing forms. I try to work with local companies when practical.

Optometry is an underserved

specialty in the medical billing world. There are a lot of nuances in the codes that most generic medical billers are not familiar with.

Entry: Until the early 1990s, optometrists weren't considered to be providing medical services, and dealt with vision insurance. But then the government opened the opportunity for them to provide medical services, which are covered by Medicare and Medicaid.

We were able to capitalize on the change, and could educate doctors. We post a lot of information we get from our community and various articles as a resource to help in their practice.

We specialize in post-operative cataract billing. It's an issue that's very hot among optometrists.

A lot of them have patients who go to ophthalmologists for the surgery, and then come to optometrists for after care. We can virtually guarantee that an optometrist will get paid for those services.

The average optometrist's

practice is small, about $500,000 to $1 million a year in revenue. The biggest challenge is to educate practitioners that it's better to outsource their billing, so they don't have to do it anymore. They often can't afford to hire a billing department, so they rely on untrained staff to bill patients and deal with insurance companies.

The future: We want to become synonymous with optometric medical billing nationwide. We want optometrists seeking to take their practice to the next level to think of OpticXpress.

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